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Consumer behavior /

Blackwell, Roger D

Consumer behavior / By Roger D Blackwell, Paul W Miniard and James F Engel - 1st ed. India Edition - New Delhi : Cengage Learning India Pvt Ltd., 2006. - 784p. ; PB : 24 cm.

ISBN: 9788131505243

Subjects--Topical Terms:
Consumer Behavior
Consumer Decision Making
Individual Determinants of Consumer Behavior
Environmental Influences on Consumer Behavior
Influencing Consumer Behavior

Dewey Class. No.: 658.8342 / BLAR

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