Marketing management /

Marketing management / Edited by A Mukund, Sanjib Dutta. - 1st ed. - Hyderabad : ICFAI University Press , 2004. - iv,177,A10p. ; PB 24.5 cm

Volume-I

8178810077


Amul -diversification strategy
Bisleri- marketing strategy
Coke -pepsi- the cola wars

001.0726588 / MUKA