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International marketing /

Czinkota, Michael R.

International marketing / By Michael R. Czinkota and Ilkka A. Ronkainen. - 8th ed. - New Delhi : Thomson south western , 2007. - Xxx, 644p. ; 28 cm.

ISBN: 9788131501610

Subjects--Topical Terms:
Intenational market entry and development
Global product management and branding

Dewey Class. No.: 658.848 / CZIM

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