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Advertising management: concepts and cases. Concepts and cases.

Mohan, Manendra.

Advertising management: concepts and cases. Concepts and cases. - 1 - New Delhi Tata McGraw Hill Publishing Company Ltd 2003 - xi,418/2007

ISBN: 0074517805

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 MOHM

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