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Marketing management: text and cases. Text and cases.

Lal, Rajiv;Quelch, John A;Rangan, V Kasturi.

Marketing management: text and cases. Text and cases. - 1 - New Delhi Tata McGraw Hill Publishing Company Ltd 2007 - xiii,812

ISBN: 9780070603950

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 LALR

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