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Selling blue elephants: how to make great products that people want before they even know they want them. How to make great products that people want before they even know they want them.

Moskowitz, Howard; Gofman, Alex.

Selling blue elephants: how to make great products that people want before they even know they want them. How to make great products that people want before they even know they want them. - 1 - New Delhi Dorling Kindersley Pvt Ltd. 2007 - 252

ISBN: 8131713741

Subjects--Topical Terms:
General Management

Dewey Class. No.: 374.22 MOSH

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