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CIM international marketing strategy /

CIM international marketing strategy / - 1st ed. - London : BPB Publications , 1998. - xviii,362p. ; PB 29.8 cm

ISBN: 075174073X

Subjects--Topical Terms:
Where are we now and where do we want to be
How might we get there
How do we ensure arrival

Dewey Class. No.: 658.848 / INTE

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