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Marketing research: concepts and cases. Concepts and cases.

Cooper, Donald R;Schindler, Pamela S.

Marketing research: concepts and cases. Concepts and cases. - 1 - New Delhi Tata McGraw Hill Publishing Company Ltd 2006 - xxii,771

ISBN: 9780070600911

Subjects--Topical Terms:
Marketing Research

Dewey Class. No.: 658.83 COOD

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