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International marketing /

Cateora, Philip R.

International marketing / By Philip R. Cateora and John L. Graham. - 12th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2008. - Xxxii, 697p. ; 27.5 cm.

ISBN: 9780070598799

Subjects--Topical Terms:
Assessing global market opportunities
Developing global marketing strategies

Dewey Class. No.: 658.848 / CATP

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