Exploring marketing research /

Zikmund, William G.

Exploring marketing research / By William G Zikmund - 8th ed. - New York : Thomson south western, 2003. - xxi, 744p. ; PB : 27.5 cm

9812542922


Marketing Research
Beginning Stages of Research Process
Research Designs for Collecting Primary Data
Measurement Concepts
Sampling and Fieldwork
Data Analysis and Presentation
Comprehensive Cases with Computerized Databases

658.83 / ZIKW