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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / By Henry Assael - 6th ed. India Edition - New Delhi : Cengage Learning India Pvt Ltd., 1998. - xviii, 718p. ; PB : 24 cm.

ISBN: 9788131500361

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 / ASSH

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