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Marketing metrics: 50+ metrics every executive should master. 50+ metrics every executive should master.

Farris, Paul W;Bendle, Neil T;Pfeifer, Philip E;Reibstein, David J.

Marketing metrics: 50+ metrics every executive should master. 50+ metrics every executive should master. - 1 - New Delhi Pearson Education 2006 - xvi,359

ISBN: 8177584901

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 FARP

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