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Services marketing: people technology strategy. People technology strategy.

Lovelock, Christopher;Wirtz, Jochen;Chatterjee, Jayanta.

Services marketing: people technology strategy. People technology strategy. - 5 - New Jersey Prentice Hall 1996 - xvi,594/2006

ISBN: 0134613775

Subjects--Topical Terms:
Services Marketing

Dewey Class. No.: 658.804 LOVC

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