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Selling and sales management /

Jobber, David.

Selling and sales management / By David Jobber and Geoff Lancaster. - 6th ed. - New Delhi : Pearson Education , 2006. - Xviii, 476p. ; 24 cm.

ISBN: 8177584529

Subjects--Topical Terms:
Development and role of selling in marketing
Consumer and organisational buyer behaviour
Sales management

Dewey Class. No.: 658.81 / JOBD

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