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Marketing insights from A to Z; 80 concepts every manager needs to know. 80 concepts every manager needs to know.

Kotler, Philip.

Marketing insights from A to Z; 80 concepts every manager needs to know. 80 concepts every manager needs to know. - 1 - New Delhi Wiley India 2003 - xvii,206

ISBN: 8126508574

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 KOTP

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