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Effective advertising: understanding when, how, and why advertising works. Understanding when, how, and why advertising works.

Tellis, Gerard J.

Effective advertising: understanding when, how, and why advertising works. Understanding when, how, and why advertising works. - 1 - New Delhi Response Books 2004 - 201

ISBN: 8178293706

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 TELG

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