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Services Marketing : text and cases /

Nargundkar, Rajendra.

Services Marketing : text and cases / By Rajendra Nargundkar. - 2nd ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2010. - Xx, 451p. ; 24 cm.

ISBN: 9780070616318

Subjects--Topical Terms:
Embedded software tools market changes licensing model
Business process reengineering

Dewey Class. No.: 658.804 / NARR

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