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Marketing in India : cases and readings /

Neelamegham, S.

Marketing in India : cases and readings / By S Neelamegham. - 3rd ed - New Delhi : Vikas Publishing House Pvt Ltd , 2005. - xix,506p. ; PB 25.2 cm

ISBN: 812590946X

Subjects--Topical Terms:
Product strategies
Pricing strategies
Distribution strategies

Dewey Class. No.: 001.0726588 / NEES

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