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International marketing /

Czinkota, Michael R.

International marketing / By Michael R. Czinkota and Ilkka A. Ronkainen. - 1st ed. - New York : Harcourt College , 2002. - Xxxiii, 815p. ;i-25 ; 27.5 cm

ISBN: 9780030330964

Subjects--Topical Terms:
The international political and legal environment
Export intermediaries licensing and franchising

Dewey Class. No.: 658.848 / CZIM

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