Market based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability.
Best, Roger J.
Market based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability. - New Jersey Prentice Hall 1997 - xxi,424
0131064851
Marketing
658.8 BESR
Market based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability. - New Jersey Prentice Hall 1997 - xxi,424
0131064851
Marketing
658.8 BESR