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Advertising: a decision making approach. A decision making approach

Patti, Charles H;Frazer, Charles F.

Advertising: a decision making approach. A decision making approach - 1 - New York The dryden press 1988 - xxxi,590

ISBN: 003071687x

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 PATC

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