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The mirage of global markets: how globalizing companies can succeed as markets localize. How globalizing companies can succeed as markets localize.

Arnold, David.

The mirage of global markets: how globalizing companies can succeed as markets localize. How globalizing companies can succeed as markets localize. - 1 - New York Prentice Hall 2004 - xviii,229

ISBN: 013047066x

Subjects--Topical Terms:
International Marketing

Dewey Class. No.: 658.848 ARND

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