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Consumer behavior: Building marketing strategy /

Hawkins, Del I

Consumer behavior: Building marketing strategy / By Del I Hawkins,Roger J. Best and Kenneth A Coney - 7th ef. - New Delhi : Tata McGraw Hill Publishing Company Ltd., 2003 - xxvi,760p. ; PB : 26 cm.

ISBN: 0256218951

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 / HAWD

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