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Advertising and sales promotion /

Kazmi, S H H.

Advertising and sales promotion / By S. H. H. Kazmi and Satish K. Batra. - 2nd ed. - New Delhi : Excel Books , 2004. - Xx, 633p. ; 24 cm.

ISBN: 8174463941

Subjects--Topical Terms:
Advertising classification functions and benefits
Brand awareness brand attitudes and feelings

Dewey Class. No.: 659.13 / KAZS

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