Marketing research: Within a changing information environment /
Hair, Joseph F
Marketing research: Within a changing information environment / By Joseph F Hair Jr. , Robert P. Bush and David J. Ortinau - 3rd ed. - New Delhi : Tata McGraw Hill Publishing Company, 2006. - xxvii, 700p. ; PB : 25 cm
0070600007
Marketing Research Information
Technology in the Research Process
Designing the Marketing Research Project
Gathering and Collecting Accurate Data
Data Preparation, Analysis and Reporting the Results
658.83 / HAIJ
Marketing research: Within a changing information environment / By Joseph F Hair Jr. , Robert P. Bush and David J. Ortinau - 3rd ed. - New Delhi : Tata McGraw Hill Publishing Company, 2006. - xxvii, 700p. ; PB : 25 cm
0070600007
Marketing Research Information
Technology in the Research Process
Designing the Marketing Research Project
Gathering and Collecting Accurate Data
Data Preparation, Analysis and Reporting the Results
658.83 / HAIJ
