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Brand valuation: concepts and applications. Concepts and applications.

Kambhammettu, Shyam Sunder.

Brand valuation: concepts and applications. Concepts and applications. - 1 - Hyderabad Le Magnus university press 2005 - xi,243,A7

ISBN: 8189333097

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 KAMS

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