Case studies in brand management /
Case studies in brand management /
- 1st ed.
- Hyderabad ; ICFAI centre for management research , 2004.
- 311p. ; PB 28 5 cm
- I .
Volume-I
The birth growth death and revival of a cult brand
The making of a global brand
Managing an umbrella brand
658.827 / ICFA
Volume-I
The birth growth death and revival of a cult brand
The making of a global brand
Managing an umbrella brand
658.827 / ICFA