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Managing global business : strategic perspective /

Chaturvedi, Mukesh.

Managing global business : strategic perspective / Edited by Mukesh Chaturvedi and Aseem Kumar. - 1st ed. - New Delhi : Excel Books , 2005. - xvi,395p. ; PB 25 cm

Subjects--Topical Terms:
Some Indian experience
Customers profile and behaviour
Building global brands
Systems approach to globalisation

Dewey Class. No.: 382 / CHAM

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