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Consumer behaviour /

Mukherjee, Srabanti.

Consumer behaviour / By Srabanti Mukherjee - 1st ed. - New Delhi : Cengage Learning India Pvt Ltd., 2012. - xxi,448p. ; PB : 24.5 cm

ISBN: 9788131516225

Subjects--Topical Terms:
Consumer Behavior
Individual Determinants of Consumer Behaviour
Environmental Determinants of Consumer Behaviour
Consumer Decision Making and Consumer Behaviour Models

Dewey Class. No.: 658.8342 / MUKS

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