Information processing theory of consumer choice.
Bettman, James R.
Information processing theory of consumer choice. - 1 - London Addison wesley Publishing Company 1979 - xiv,402
0201008343
Marketing
658.802 BETJ
Information processing theory of consumer choice. - 1 - London Addison wesley Publishing Company 1979 - xiv,402
0201008343
Marketing
658.802 BETJ