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Integrated marketing communications: pulling It together and making it work. Pulling It together and making it work.

Schultz, Don E;Tannenbaum, Stanley L;Lauterborn, Robert F.

Integrated marketing communications: pulling It together and making it work. Pulling It together and making it work. - 1 - New York NTC Business Books 1993 - xvii,218

Subjects--Topical Terms:
Marketing Communications

Dewey Class. No.: 658.802 SCHD

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