Managing cultural differences for competitive advantage /
Hoecklin, Lisa Adent.
Managing cultural differences for competitive advantage / By Lisa Adent Hoecklin. - 1st ed. - Hyderabad : Universities Press ; 2000. - x,138p. ; PB 24 cm.
8173711119
Advertising across cultures
Strategic value of cultural differences
658.406 / HOEL
Managing cultural differences for competitive advantage / By Lisa Adent Hoecklin. - 1st ed. - Hyderabad : Universities Press ; 2000. - x,138p. ; PB 24 cm.
8173711119
Advertising across cultures
Strategic value of cultural differences
658.406 / HOEL