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Marketing information systems: creating competitive advantage in the information age. Creating competitive advantage in the information age.

Marshall, Kimball P.

Marketing information systems: creating competitive advantage in the information age. Creating competitive advantage in the information age. - 1 - New York Thomson 1996 - xi,164

ISBN: 0877092907

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MARK

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