Marketing research: Text and cases /

Nargundkar, Rajendra.

Marketing research: Text and cases / By Rajendra Nargundkar - 3rd ed. - New delhi : Tata McGraw Hill Publishing Company Ltd., 2011. - xxvi,533p. ; PB : 24 cm.

9780070220874


Fundamentals of Marketing Research
The Marketing Research
Research Methods and Design
Questionnaire Design
Sampling Methods
Field Procedures
Planning the Data Analysis
Annova and the Design of Experiments

658.83 / NARR