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Cases in consumer behavior /

Tongren, Hale N.

Cases in consumer behavior / By Hale N Tongren. - 2nd ed. - New Jersey : Prentice Hall , 1992. - xi,257p. ; PB 24.5 cm

ISBN: 0131163442

Subjects--Topical Terms:
The olde odeon theater
The new fragrance industry
The polaroid corporation

Dewey Class. No.: 658.8342 / TONH

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