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Marketing theory: classic and contemporary readings. Classic and contemporary readings.

Sheth, Jagdish N; Garrett, Dennis E.

Marketing theory: classic and contemporary readings. Classic and contemporary readings. - 1 - USA South Western Publishing Company 1986 - viii,872

ISBN: 0538192534

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 SHEJ

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