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Product management /

Lehmann, Donald R.

Product management / By Donald R. Lehmann and Russell S. Winer. - 4th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2005. - Xvi, 494p. ; 24 cm.

ISBN: 0070603480

Subjects--Topical Terms:
Financial analysis for product management
Category attractiveness analysis
Market potential and sales forecasting

Dewey Class. No.: 658.8104 / LEHD

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