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Cases in strategic marketing management : business strategies in muslim countries /

Quelch, John A.

Cases in strategic marketing management : business strategies in muslim countries / By John A Quelch. - 1st ed. - New Jersy : Prentice Hall , 2001. - 178p. ; PB 24.4 cm

ISBN: 0130283576

Subjects--Topical Terms:
Penetrating an emerging market
Planning a joint venture
Product line planning

Dewey Class. No.: 658.802 / QUEJ

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