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Global marketing: foreign entry local marketing and global management. Foreign entry local marketing and global management.

Johansson, Johny K.

Global marketing: foreign entry local marketing and global management. Foreign entry local marketing and global management. - 1 - New Delhi Tata McGraw Hill Publishing Company Ltd 2008 - xx,716/1997

ISBN: 978007066708X

Subjects--Topical Terms:
International Marketing

Dewey Class. No.: 658.848 JOHJ

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