Consumer behaviour : Text and cases /

Batra, Satish K

Consumer behaviour : Text and cases / By Satish K Batra and S H H Kazmi - 1st ed. - New Delhi ; Excel Books, 2004. - xiv, 536p. ; PB : 24 cm.

8174463607


Consumer Behavior
Consumer Research
Consumer and Cultural Influences
Consumer Decision Process
Organisational Buyer Behaviour

658.8342 / BATS