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Services marketing : text and readings /

Shanker, Ravi.

Services marketing : text and readings / By Ravi Shanker. - 1st ed. - New Delhi : Living Media India Ltd , 2006. - Xvi, 656p. ; 24 cm.

ISBN: 8174462678

Subjects--Topical Terms:
Information technology and communication services
Transportation and logistics services

Dewey Class. No.: 658.804 / SHAR

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