Consumer behavior /
Schiffman, Leon G
Consumer behavior / - 10th ed. - New Delhi : Pearson Education, 2011. - xix,486,N-21,G-12,I-13 p. ; PB: 27.2 cm.
9788131731567
The Consumer as an Individual
Consumer in their Social and Cultural Settings
The Consumer Decision making Process and Ethical Dimensions
658.8342 / SCHL
Consumer behavior / - 10th ed. - New Delhi : Pearson Education, 2011. - xix,486,N-21,G-12,I-13 p. ; PB: 27.2 cm.
9788131731567
The Consumer as an Individual
Consumer in their Social and Cultural Settings
The Consumer Decision making Process and Ethical Dimensions
658.8342 / SCHL
