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New product development: its marketing research and management. its marketing research and management.

Mascarenhas, Oswald A J.

New product development: its marketing research and management. its marketing research and management. - New Delhi Oxford & IBH publishing co. ltd - xiv,323

ISBN: 8120402316

Subjects--Topical Terms:
Production & Operations Management

Dewey Class. No.: 658.802 MASO

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