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Strategic Brand Management: best practice cases in branding. Best practice cases in branding.

Keller, Kevin Lane.

Strategic Brand Management: best practice cases in branding. Best practice cases in branding. - 1 - New Jercy Prentice hall Inc 2003 - 218

ISBN: 01310006703

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.4012 KELK

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