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Retail management /

Bajaj, Chetan.

Retail management / By Chetan Bajaj, Rajnish Tuli and Nidhi V Srivastava. - 1st ed. - New Delhi : Oxford University Press , 2005. - X, 698p. ; 24 cm.

ISBN: 9780195669862

Subjects--Topical Terms:
Retail market segmentation
Relationship marketing in retailling

Dewey Class. No.: 658.87 / BAJC

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