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Services Marketing : operation, management and strategy /

Clow, Kenneth E.

Services Marketing : operation, management and strategy / By Kenneth E. Clow and David L. Kurtz. - 2nd ed. - New Delhi : Biztantra , 2003. - Xii, 460p. ; 27 cm.

ISBN: 9788177223767

Subjects--Topical Terms:
Developing an integrated communications program
Managing supply demand and productivity
Competitive marketing strategies

Dewey Class. No.: 658.804 / CLOK

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