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Marketing research and consumer behaviour /

Sumathi, S

Marketing research and consumer behaviour / By S Sumathi and P Saravanvel - 1st ed. - New Delhi : Vikas Publishing House , 2003. - xvi,761p ; PB : 21.5 cm

ISBN: 8125914765

Subjects--Topical Terms:
Consumer Behavior
Marketing Research

Dewey Class. No.: 658.8342 / SUMS

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