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Brand positioning: strategies for competitive advantage. Strategies for competitive advantage.

Sengupta, Subroto.

Brand positioning: strategies for competitive advantage. Strategies for competitive advantage. - 1 - New Delhi Tata McGraw Hill Publishing Company Ltd 2003 - x,299

ISBN: 0074624016

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 SENS

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