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International marketing /

Cateora, Philip R.

International marketing / By Philip R. Cateora and John L. Graham. - 11th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2008. - Xxxii, 693p. ; 28 cm.

ISBN: 9780070528963

Subjects--Topical Terms:
Implementing global marketing strategies

Dewey Class. No.: 658.848 / CATP

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