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Marketing research : Applied orientation /

Malhotra, Naresh K

Marketing research : Applied orientation / By Naresh K Malhotra - 4th ed. Low Price Edition - New Delhi : Pearson Education, 2009. - xxxi,859p. ; PB: 28 cm

ISBN: 8129702568

Subjects--Topical Terms:
Marketing Research
Research Design Formulation
Data Collection, Preparation, Analysis and Reporting

Dewey Class. No.: 658.83 / MALN

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